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Why PPC Matters for Local Businesses

The internet is proven to be a cost-effective way to gain affiliates, increase brand awareness, and grow online. However, this is only possible when you convey your message to the right audience that will likely convert.

Using PPC as a marketing strategy comes with various benefits; the strategy can generate fast, and profitable marketing results once targeted on the right audience.

A blend of SEO and PPC can work in harmony to provide your business with the best marketing result. This is a contemporary marketing strategy beneficial to local businesses and startups working with tight marketing budgets.
This is undoubtedly one of the essential marketing tools you need to boost your online presence and maintain a healthy budget. In this article, we shared some tale-tell benefits of Paid Digital Advertising on a local business.

What is PPC, and How Does it Work?

PPC is a form of digital advertising in banners, pop-ups and ads working with similar formats. One of the edge-cutting advantages of this type of marketing is that you’re charged per click; this means you pay based on the number of clicks generated by the ads.

The algorithm is based on keywords, and it shares common features with Modern Search Engine Optimization (SEO) practices. The Pay-Per-Click advertisement requires some degree of accuracy and precision in terms of keyword selection, measuring ad impressions, displaying ads, and other essential factors needed to run a campaign.

Let’s take, for instance, you’re a Small Business Accountant in Tuscaloosa, AL and need to connect with clients that are in need of your service. This marketing strategy will ensure all, your campaigns and ads are carried out accurately, precisely, and displayed to those who might need your service.

Below are some major benefits a local business stands to achieve and why this stands out to be the most effective online marketing strategy you need to grow your online presence.

Expedient Results

Speed is one of the essential elements required by a growing business; the good news is, it’s not far-fetch with this Paid Digital Advertising marketing strategy.

A business needs to track its growth and the result of every penny spent on building a stronger online presence. Adopting this marketing strategy will instantaneously yield fruitful results in no time.

It allows you to send out information quickly, such as special events, sales, clearances and other details related to your product or services.

Audience Targeting

PPC ads only display to potential clients that are interested in the service or product. Unlike traditional marketing, which involves throwing nets over large areas, this marketing strategy is specifically targeted to clients searching for similar products.

You get enough control to specify where and when you want your ads to appear. It provides you with a broader range of influence in terms of targeting relevant clients.

If you know your audience, you can easily set up a marketing campaign, optimize your online presence and increase your overall conversion rate.

The process is pretty simple; all you need to do is provide the right service to the right audience and watch your Click-throughs and conversion rate increase dramatically.

Remember, precision comes with great benefits. When a prospect does a local search query using a search engine like Bing or Google, there’s the possibility they come across your company or the service you render. So the more precise your ads are, the more it shows up in search results.

Contribute to Business Goals

Goal setting is a science in itself with the aim of achieving success in a specific area. Irrespective of the age and size of the business, the purpose of setting a goal is to achieve! The aimlessness accompanied by traditional marketing has little to no benefit in terms of business growth.

Conversely, exceeding your goals can have some measure of impact on the success of your business. PPC provides platforms that will extend your influence and give you the potential to exceed your target.

The strategy aligns your business with the right traffic. It helps promotes your relationship with a broader audience, from the first initial awareness to the point where they become repeated and loyal customers.


Content marketing takes in different forms and shapes; however, digital marketing has been one of the most valuable and demanding on the front lines. Content planning is used everywhere, and companies that are yet to adopt this marketing system are up the creek.

With the use of Paid Digital Advertising, a business can easily connect with other forms of marketing. Let’s take Search Engine Optimization (SEO), for example, since both concepts work in tandem.

Search Engine Optimization is the major driving factor when it comes to the online marketing landscape. The commonality with Pay Per Click is that it works with traffic funneled through search engines like Bing and Google.

Brand Recognition

PPC allows the use of related keywords to target the right audience. It directs your business to different people using similar keywords.

The fact is, the use of general keywords won’t increase conversion, but it has a way of increasing brand awareness and setting you as a leader and authority in the industry.

Access to Local Customers

Paid Digital Advertisement gives you access to local clients using their mobile phones to search for services or products within their area.

Stats has it that about 70 percent of the audience using the search engines will go for stores that show up more within a search result.

The unfortunate reality is, if your ads are not visible enough, 80-90 percent of these prospects are likely to click on your competitors.

A Perfect Tool to Test Your Marketing Strategies

Let’s take, for instance, you want to know if an ad copy or product headline will yield the right result during a campaign.

One of the effective ways to go about this is to set up ads on the Google Ads campaign, allow it to run for a couple of weeks and analyze the overall results.

Finalize the ad with the highest click-through rate (CTR); it probably has the right copy that will attract and convert.


PPC has no budget restrictions. You’re allowed to choose your Rate Per Click and how much you intend to spend when carrying out a campaign.

Since the process is measurable, it gives room for analysis; this makes it easy for you to know if what you’re spending yields a profit or loss and make constructive decisions on the next line of action. If the campaign or ad is profitable, you can spend more until you reach the maximum ROI.

Need help? Search No Further!

If you want your brand or company to exceed its expected goal from a marketing campaign, start with your best foot forward, don’t hesitate; hire a professional to get the job done.
This will be a leap in the right direction; it will help minimize the chance of failure, little returns and expensive mistakes on your investments.
And that’s where we come in. Fish Tank is a team of marketing professionals based in Tuscaloosa, Alabama. We can help your business experience the benefits of PPC in modern digital marketing.
Our pay-per-click marketing strategy has been proven to yield consistent results and help local brands experience remarkable growth online. We work with clients from all walks of life and provide the right partnership to help you actualize your dreams. Feel free to get in touch with us today.