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Startups & SEO | Reasons why startups should invest in SEO?

Today when the complete world has shrunk to a handful of search engines including Google, Bing, Yahoo, etc. It is crucial that your business appears in all of them, and that too on the top 10 results.

Being an entrepreneur, we understand how confusing it can be to make a decision on whether you should spend the limited budget you have in the initial phase on SEO or not.

Here, we will highlight some of the prominent reasons why it is wise for startups to invest in SEO services. After reading all these points that we are gonna list below, this should help to make the call on whether you wanna spend money on startup SEO or not.

Reason 1 – You are losing business without SEO

Since the search engine is where people come to find different services, clients, professionals and customers, it is pivotal for your startup to appear on the Search engine especially if you don’t wanna lose potential business. Have you noticed your competitors gaining business just from ranking online because they appear in the first 10 SERPs (search engine result pages)? If yes, you can also do that. All you have to do is include SEO in your marketing plan and you are golden. Think about your own searches, have you searched for “best restaurants near me” or something like that lately?

Reason 2 – Collect important data for your business

Marketing is all about targeting the right audience while analyzing the market and getting the right information from prospective clients. With SEO, you are actually able to get valuable insights including the trends that are catching up and the interests of potential clients or customers.

Reason 3 – Branding medium

Search engines are the medium that engages billions of people, making it an amazing platform for brands to be established. Every business operates with the ultimate goal of becoming a brand, and nothing is better than dominating on the online front. If you do SEO the right way, you can become the next big thing in the market.

Reason 4 – Long Term Benefits

SEO is something for you if what you are looking for is long-term results. With SEO, you will rank on the top SERPs which will keep driving traffic, in other words, business to you over the course of months or years. So, it’s important to rank on the first page of the search engines. It will definitely help you grow your business without causing any harm to it. All you have to be is a little patient.

Reason 5 – Remember if your business is on the second page it does not exist

If your website is not ranking on the first page of search engines, there is no point in having one. It will not be wrong to say that your business does not exist if your website is ranking on the second page. Nobody, honestly, NOBODY clicks on the next page while surfing through the internet and even if they do, they don’t trust that business.


Lastly, we would like to say that if you are an entrepreneur and are looking for reasons to invest in SEO, the points mentioned above might give you a hint. We being in this industry for so long, have witnessed many startups raise in their respective industry, thanks to SEO. Still, if you are in doubt, just ask yourself – Are your competitors benefiting from SEO?

If yes, you need to have SEO on your marketing plan. Now, we understand that it might be hard for you to take out funds for SEO in the initial phase, but trust us, SEO is something that will eventually pay you a great return on investment in the long run. All you have to do is find the right SEO agency that has experience in working with startups. One problem is it’s hard to know if you are hiring a real SEO company. Most firms claim to be “SEO experts” when really their experience on truly understanding SEO comes from reading on the internet. Reading an “SEO for dummies” book does not make a quality SEO team.

Reach out to us with questions about your website. Even if it is simply to get advice or a second opinion, we want to help. Consultations are free.